CV

• Provided leadership, support and inspiration to Hinkley’s multi-functional design team with the goal of concepting and delivering great work that is on strategy, on time and within budget

• Managed the entire production process including scoping, kickoff, concepting, internal reviews, execution, production and delivery

• Coached and led direct reports by sharing knowledge, mentoring, providing timely feedback and motivating team towards focused results

• Managed the planning and creation of product catalogs, print and digital advertising, social media visuals, email marketing, sales support, inner-office communication, product packaging and identification, trade show preparation and more

• Maintained cross-departmental communication to ensure alignment and status of company goals

GRAPHIC DESIGNER

June 2015 - July 2020

• Lead the design and evolution of 21 proprietary brands, establishing templates for use by all designers and vendors

• Established and enforced new brands' names, logos, and style guidelines and worked with outside teams to update branding and establish complete guidelines for acquired companies

• Created new opportunities and resources for remote associates for a more inclusive team

• As lead catalog designer, designed and produced more than 20 national catalogs, both manually and with automation software, from 20 to 1130 pages, allowing catalog production to be brought in house

• Created a wide array of collateral, including: logos, ads, banners, flyers, wayfinding systems, spec sheets, packaging, marketing plans, marketing campaigns, and emails

• Developed style guides and SOPs for brands and catalogs; trained associates on InDesign, proofing processes, and catalog production

• Attended press checks to ensure quality of print materials

• Implemented new department communication with Microsoft Sway and Microsoft Forms, increasing visibility of department and company initiatives, processes, and updates

MASS COMMUNICATION SPECIALIST

December 2011 - June 2015