
CV
Career History
FREELANCE DESIGNER
July 2021 - Current
Working with you to create great new designs
MARKETING SERVICES MANAGER
July 2020 - July 2021
Provided leadership, support and inspiration to Hinkley’s multi-functional design team with the goal of concepting and delivering great work that is on strategy, on time and within budget
Managed the entire production process including scoping, kickoff, concepting, internal reviews, execution, production and delivery
Coached and led direct reports by sharing knowledge, mentoring, providing timely feedback and motivating team towards focused results
Managed the planning and creation of product catalogs, print and digital advertising, social media visuals, email marketing, sales support, inner-office communication, product packaging and identification, trade show preparation and more
Maintained cross-departmental communication to ensure alignment and status of company goals
GRAPHIC DESIGNER
June 2015 - July 2020
Lead the design and evolution of 21 proprietary brands, establishing templates for use by all designers and vendors
Established and enforced new brands' names, logos, and style guidelines and worked with outside teams to update branding and establish complete guidelines for acquired companies
Created new opportunities and resources for remote associates for a more inclusive team
As lead catalog designer, designed and produced more than 20 national catalogs, both manually and with automation software, from 20 to 1130 pages, allowing catalog production to be brought in house
Created a wide array of collateral, including: logos, ads, banners, flyers, wayfinding systems, spec sheets, packaging, marketing plans, marketing campaigns, and emails
Developed style guides and SOPs for brands and catalogs; trained associates on InDesign, proofing processes, and catalog production
Attended press checks to ensure quality of print materials
Implemented new department communication with Microsoft Sway and Microsoft Forms, increasing visibility of department and company initiatives, processes, and updates
MASS COMMUNICATION SPECIALIST
December 2011 - June 2015
Supervised and trained more than 30 sailors, leading to increased efficiency and productivity department-wide and assisting in sailors’ career advancements and qualifications
Designed and produced more than 350 command-wide graphics and products, more than 300 daily newspapers, and provided event coverage, leading to Navy-wide recognition as Outstanding Graphic Designer
Conceptualized and produced high-quality products for both international and high-visibility Navy events
Enhanced the department and ship’s reputation by developing and implementing a new line of products for the Distinguished Visitor program